15.12.2009
One year after the launch of a magazine called 55+ on the Czech Republic media market a new portal named www.padesatpetplus.cz was also launched. The company AARON GROUP is the author of the website.
The website is full of information, advice, entertainment and tips for the generation of active seniors. The website includes columns devoted to health, money, living, travel and hobbies. It also includes a meeting portal for seniors. The target group is active seniors over the age of 55, who compose roughly one third of the population of the Czech Republic and whose number has been on a continuous rise. The objective of the website is to bring them information they could never find anywhere else in such an integrated format.
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